August 10th, 2010
Follow up on “the Housewife Issue”
A few months ago, I posted about a call that I got from a firm doing an audit for my auto insurance company. For those who don’t recall, the gentleman on the phone inquired as to my employment status, including “housewife” as one of the options. As you can imagine, [...]
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July 22nd, 2010
How to Connect with Your Customers Through Your Website.
I mentioned the other day the difficulties of connecting with your customers on the web. The problem is, really, that you need to start a conversation and establish a relationship with someone BEFORE you can ever directly communicate with them. That’s a tough thing to do, and [...]
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July 16th, 2010
“Know your limit and stick to it.”
My great-grandfather, Oscar Raymond Marlowe, was a huge man. Besides his physical size (he was nearly seven feet tall), he also made an impression with the concise bits of wisdom that he shared over his ninety five years. Those bits of wisdom have continued to be passed down in [...]
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July 14th, 2010
One hundred sixty-eight hours. That’s how many hours there are in a week. And the cool thing is that no matter who you are, everyone gets the same amount.
It sounds like a lot of time. You could watch 84 movies. Drive from Cleveland to Disney World 10 times, or from New York to Los Angeles [...]
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July 12th, 2010
You Know More Than You Think You Do.
In recent years, as the internet has evolved, it has become fashionable to be more “personal” to your online customers. Unfortunately, many businesses struggle with this idea, and they lose their company identity in the process.
Dealing with customers over the internet is, on the surface, a lot different [...]
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June 24th, 2010
Campbell’s Communication is MMM MMM Good.
I’m a working mother, which means that I juggle a lot. Balancing good nutrition with convenience isn’t always easy, but I really do my best to provide healthy meals and snacks to my kids. And then you throw in the issue of food safety (Glass in the baby food? Pesticides [...]
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June 23rd, 2010
New Discovery of Ancient Skeleton Changes Perspectives
In 1974, a team of researchers including C. Owen Lovejoy of Kent State University revealed their findings about an ancient skeleton named Lucy. Lucy was the first “upright” ancestor of humans, based on the work done by Lovejoy and his team. However, the reconstruction of her skeleton, including arms [...]
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June 21st, 2010
First, let me say this. It is much easier to keep a customer than to get a new one. Inertia alone is enough to keep most customers – why switch if what you have is good enough? And then there is the evil you know factor – even if a particular company is a problem, [...]
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June 18th, 2010
“I hear comments sometimes that large oil companies are really companies that don’t care, but that is not the case in BP. We care about the small people.”
-Carl-Henric Svanberg, Chairman, BP Oil
It seemed difficult to imagine that BP could do much more harm to the Gulf Coast and its residents. Chalk up another point [...]
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June 9th, 2010
Last week, I had the opportunity to work at the vet clinic for a couple of days. I am mostly retired from that field now (AARP even started sending me their magazine when I left full-time practice at the ripe old age of 28), but I really enjoy the opportunity to practice when I can. [...]
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